The Problem

Commerce migrations are often framed as technical upgrades—but experienced leaders know better.

Despite modern SaaS platforms promising faster launches and lower complexity, many organizations find themselves stuck in long implementations, carrying legacy constraints forward, or losing momentum shortly after launch. Revenue disruption, stalled roadmaps, and frustrated teams are common outcomes.

The issue isn’t the platform.
It’s how migration decisions are made—and how execution is sequenced.

Our Point of View

At CommerceStudio.ai, we believe successful commerce migrations must:

• Start with business outcomes, not legacy parity
• Prioritize speed to value over perfect completeness
• Avoid recreating yesterday’s complexity on modern platforms
• Treat data, integrations, and SEO as first-class concerns
• Design for iteration and growth, not one-time go-lives

Migration is not a copy-and-paste exercise.
It is an opportunity to reset how commerce actually works.

What “Good” Looks Like

A successful migration delivers more than a new storefront. It creates:

• Faster time to market for new products, pricing, and promotions
• Cleaner data foundations that support scale, analytics, and AI
• Reduced operational overhead and dependency on custom code
• A roadmap that continues after launch—not one that restarts
• Teams that can move independently, confidently, and faster

If your team isn’t moving faster within 90 days of launch, something was missed.

Who This Playbook Is For

This playbook is designed for:

• Executives planning a replatform or modernization initiative
• Commerce, IT, and digital leaders exiting legacy platforms
• Organizations migrating from monoliths to SaaS or composable stacks
• Teams balancing revenue risk with transformation goals

Whether you’re migrating once—or doing it again—this playbook helps avoid the mistakes most teams repeat.

Outcomes You Should Expect

By following this approach, organizations can expect:

• Reduced migration risk and fewer post-launch surprises
• Clear decisions on what to migrate—and what to leave behind
• A phased path to value that protects revenue
• Stronger alignment between business, technology, and data
• A foundation built for growth, not rework

There is no perfect migration—only a well-sequenced one.
‍This playbook shows how to move forward with confidence.