Analysis

Insights & Articles

Why B2B and B2C Unification Is Harder Than It Looks
June 2, 2026
Platform Strategy

Why B2B and B2C Unification Is Harder Than It Looks

The pure-play merchant is becoming the exception. But B2B and B2C optimize for different things at the data model level, which is the part most unified-platform conversations skip.

The Operability Diagnostic: A Self-Assessment for the New B2B Commerce Constraint
May 28, 2026
Agentic Commerce

The Operability Diagnostic: A Self-Assessment for the New B2B Commerce Constraint

Twelve dimensions, three signals, one tier you can act on this quarter. The Operability Shift framework in productized form, published openly because it compounds when more operators are running it.

What “Agent-Ready” Actually Means for B2B Product Data
May 26, 2026
Data & Integration

What “Agent-Ready” Actually Means for B2B Product Data

Your catalog used to be optimized to convert humans who arrived on your storefront. It now has to be readable by machines that decide whether humans arrive at all. Four characteristics, and the distribution layer that carries them.

The Operability Shift: Three Signals B2B Commerce Has Moved Beyond Architecture
May 14, 2026
Agentic Commerce

The Operability Shift: Three Signals B2B Commerce Has Moved Beyond Architecture

The operators we advise have modern platforms, composable stacks and integrations in place. The speed they expected never arrived. The constraint has moved from selecting platforms to operating them.

The 5 Platform Selection Mistakes That Cost B2B Companies 18 Months
May 5, 2026
Platform Strategy

The 5 Platform Selection Mistakes That Cost B2B Companies 18 Months

Five failure patterns show up in nearly every platform evaluation we get hired to fix. The real cost is the 12 to 18 months of stalled growth while the team rebuilds what should have been right the first time.

The Case for AI-Generated QA in Commerce: Why Your UAT Backlog is an AI Problem
March 23, 2026
Delivery & QA

The Case for AI-Generated QA in Commerce: Why Your UAT Backlog is an AI Problem

B2B commerce creates more test scenarios than any team can manually enumerate, so every project ships with blind spots. You don't need more QA headcount. You need a test plan written by an agent that doesn't skip the boring intersections.

Your B2B Buyers Don’t Want a Chatbot — They Want an Agent That Knows Their Price List
March 19, 2026
Agentic Commerce

Your B2B Buyers Don’t Want a Chatbot — They Want an Agent That Knows Their Price List

A chatbot answers FAQs. An agent understands the relationship: the contract price, the approval chain, the open credit. The technology is already there. The implementation is what's missing.